Crisis Communications
Today, it’s not a matter of if you will experience a crisis, it is when. Issues and crises are inevitable. Whether intentional or not, at fault or just in the wrong place at the wrong time, brands of every shape and size are targets. Will you be prepared? How will you navigate your brand through turbulent waters?
Crisis Response Team
When a business finds itself in a crisis, knowing the best strategy to protect a brand’s reputation can be challenging. Having the right PR crisis management and legal counsel teams available becomes extremely important.
Brands from across the nation have hired Paryaid PR as their crisis communications response team to address and manage an individual or organization’s communications efforts during times of crisis. Paryaid’s PR team develops real-time strategies that help brands respond to the crisis while working to protect and maintain the organization’s reputation, integrity, values and eventually help with its reputational recovery plans.
This may include (but is not limited to) crafting messages and deciding upon the right messengers, creating speedy statements to appropriate audiences, providing information to stakeholders or the media, monitoring external communications and developing strategies to avoid similar issues in the future.
Designing and leading an effective crisis communications response team requires knowledge of the company’s communications structure and experience handling volatile situations. Paryaid’s comprehensive approach is based on decades of crisis PR experience.
Paryaid PR is available 24/7 to help with your organization’s reactive crisis communications. Please feel free to reach out.
Proactive Crisis Communications Planning
The unfortunate reality is that it’s not a matter of IF a brand will face a crisis, but rather. Preparation will either make or break a brand’s reputation. Especially nowadays, bad news travels faster than ever before. The media (especially social media) waits for no one.
Paryaid PR views crisis planning as an investment not as an expense. At Paryaid PR, we have a proven process for proactive crisis communications planning. We believe that there are two parts of a good crisis plan: understanding the process for reporting, decision making and execution; and a step-by-step manual that lists probable scenarios. Media training and possible crisis simulations are also part of our process.
We Are Your Partner
On every crisis communication case, Paryaid PR will:
Identify the process for determining what and when the information will be released.
Consult with legal counsel.
Create your Key Messages. Using our proprietary one-page Messaging Map, we will craft your positing statement, key messages and proof points. This document will be the blueprint for all your communications regarding your issue/crisis.
Identify your stakeholders and decide the appropriate communication methods for contacting them.
Draft and distribute content (if needed)
Holding statement(s)
Press release(s)
Internal communications
Internal communications procedures
Fact Sheet(s)
Draft a question and answer that can be used with stakeholders, the media and internally.
Identify spokespersons and methods of communication.
Contingency plan (worst case scenarios) and identify the most appropriate communication channel and media format to decimate information.
Act as your public relations agency for media relations.
Answer ALL media calls.
Gather and log media questions.
Respond to media inquiries.
Supply media with approved assets.
Set up our subscription-based notification and monitoring systems.
Activate our subscription-based notification and monitoring systems. Crisis PR monitoring and reporting should run for 4-8 weeks post-issue/crisis. Paryaid PR views intelligence gathering as an essential component of both issue/crisis prevention and issue/crisis response.
When looking at public relations firms, you need a firm with extensive experience in crisis management, leading national and international high-profile, high-stakes campaigns.
Minutes count in a crisis, and you need a plan. Paryaid PR is the agency of choice for companies and individuals when faced with an unanticipated event. The Paryaid PR crisis team knows how to control messages with proven procedures and processes that establish trust and accountability (proactively or reactively). If you require a plan or a reactive response, call us at (708) 640-6829.
A crisis is any event that interrupts a company’s ability to do business and harms its reputation. Brands must manage a crisis event operationally while effectively keeping credible communications flowing to all external and internal audiences.
There are many potential crisis events that a brand might encounter, and there is no one-size-fits-all approach for any of them. However, Paryaid PR has decades of crisis communications experience. Paryaid PR has experience with a wide range of crisis situations.
Crisis Communications Examples
Rumors/Allegations
Unions
Arrests
Injuries and Fatalities
Aviation Accidents
Automobile Accidents
Skewed Management Values
Social Media Incidents
Corruption
Software Failures
Natural Disasters/Weather-Related Events
Deception
Spokesperson Misconduct
Regulatory Issues
Drug/Alcohol Issues
Bank Regulatory Shutdowns
Health and Welfare
Environmental Hazards/Damage
Slip and Falls
Criminal Activities
Workplace Violence
Contagious Diseases
Sexual Abuse
Fraud
Food Poisoning
Race Relations/Discrimination
Infringements
Accusations
Accounting Errors
Leadership Issues
Bankruptcy
Terrorist Attacks
Litigation
Accidents
System Failures
Product Tampering
Data Breaches
Misrepresentation
Security Gaps
Cybercrimes
Illegal Activities
Supply Chain Disruptions
Murder
Faulty Products
Terminations
Patent/Trademark Issues
Industrial Accidents
On-and-Off-the-Clock Employee Misconduct
Executive/Management Misconduct
When looking at public relations firms, you need a firm that has extensive experience in crisis management, leading national and international high-profile, high-stakes campaigns. Contact Paryaid PR today.
Are you experiencing a crisis?
You don’t have to face these challenging times alone – let Paryaid Public Relations be your go-to response team when crises arise so you can focus on restoring public trust as quickly as possible. With our expertise combined with your experience and vision, we’ll make sure you come out of this crisis on top!
Reach out today for an initial consultation – let us face this together!
Paryaid PR is available 24/7 to help with your organization’s reactive crisis communications. Please feel free to reach out.